Hi, I'm Sophia!
I'm a designer, illustrator & storyteller.
I'm great at helping brands engage their audiences with fun, memorable & on-brand marketing materials & other products.
I get excited to dive into behavioral economics, psychology and business development to learn how I can apply these concepts to
the work I do - delivering value through communication.
Shoot me an email at sophiaboothman@gmail.com :)
Below are a selection of emails I designed for GloFX, a rave accessories lifestyle brand aimed at EDM festival-goers and flow toy enthusiasts. The demographic is young, creative and open-minded with a penchant for the extreme and psychedelic. I could frequently experiment with a variety of graphic styles so long as brand guidelines were met in order to keep our stimulation-loving customers engaged.
Emails for Pretty Alright Goods needed to be clean, minimal and mainly intended to showcase product while maintaining an air of subtle humor the brand is known for. Their audience is a little older and tends to be college-educated, work professional jobs & pay attention to pop culture.
MealBuddy Case Study
MealBuddy is an app that helps users minimize food waste
and save money by tracking pantry items and suggesting recipes
and shopping lists based on what the user already has on hand.
The inspiration for the logo came from combining a shopping list and a grid meant to represent pantry shelves, suggesting the closing of the gap between what the user currently has stocked at home and the remaining ingredients needed to put
together a meal.
Likewise, the logo mark combines the logo typography with the check mark to indicate both the completion of a task and the acquisition of a list item.
The app for MealBuddy needed to be warm, friendly and allow
users to quickly search for ingredients to add to their virtual
pantry. At the bottom of the welcome screen a slideshow of
suggested recipes auto-populates based on previous
user inputs.
The user can create folders based on flavor profiles or
custom themes and quickly navigate between recipes,
pantries and shopping lists which display pantry items
next to the additional quantities/items needed to
complete a selected recipe.
The user journey considers personalization such as dietary preferences, allergies, favorite ingredients and flavor profiles as well as custom options. The app keeps track of expiration dates
and ingredient quantities and uses push notifications to encourage the user to cook with pantry items
before they spoil.
I've designed a series of greeting cards and mugs for Pretty Alright Goods which also feature original copy.
To the right are a few finished cards and below are
some iterations I went through before settling on
the final designs.
The company wanted a simple but colorful 90s throwback look that highlighted the use of Risograph
printing without distracting from the copy, so I focused on repeating geometric patterns that resulted in greater depth and third-color mixtures
when overlapped.
This series of holiday-themed mugs needed to embody the brand's sense of dry, sarcastic humor on cute, giftable products. We had previously discussed using a cross-stitch inspired pattern somewhere, and the holiday mugs were the perfect opportunity to execute this.
I went through many iterations before finally winding up with the final four designs.
This diagram was left on the cutting room
floor due to printing space limitations, but
I thought it was too funny not to share.
My designs also made it onto stickers, keychains and other mugs.
The "Coffee Plant" in particular turned out to be a fan favorite that made it's way onto a variety of products.
I gained a lot of valuable insight in consumer psychology and print production while designing packaging for the beauty & wellness brand Discover Night. Their products are carried by Costco, Sam's Club, CVS and others. Their packaging needed to be clean and minimal but still delightful enough to encourage impulse buying,
as well as stand out in large, crowded retail spaces such as Costco stores.
I also wrote the copy which appeared on the packaging, allowing me to hone my skills for clarity and brevity in marketing communication.
I grew up as the quintessential sketch-book kid and have retained a
love for drawing that I express in a variety of styles depending on
the intended audience.
If you think we'd work well together, I encourage you to reach out at sophiaboothman@gmail.com or find my LinkedIn page here.
BONUS PERSONAL FACTS:
I love experimental electronic music,
going to the farmer's market and collecting old photos from yard sales (candid family photos with light leaks are my favorite)
